We are today renewing our brand to better communicate who we are, what we do, and why it matters. The new brand makes our culture, strengths, and direction visible, understandable, and hopefully compelling — for our employees, clients, partners, and future talent.
Change didn’t, however, start with a logo or a slogan. Before a new direction was chosen, questions were asked. Who are we today? What do we truly stand for? What kind of company do we want to become? How do our people experience HPP from the inside, and how is HPP perceived from the outside?
It was clear from the feedback that our culture has unique strengths. Both our employees and clients highlight the pragmatic and solution-oriented way of working, where we focus on what matters and use our expertise to find the best possible outcome for the client. We create value by addressing complexity with pragmatic, fit-for-purpose solutions that drive our clients’ success.
But to address complexity and create simplicity is not easy. My colleague Emil Degerholm was asked why he wanted to join HPP. I want to share his reply because it nails down the essence of HPP: “Strong and broad expertise, an agile and pragmatic approach, and a sense of elegant simplicity. Simplicity is beautiful, but it requires expertise, confidence, and flexibility.”
We are proud of HPP and our new brand.
Best regards,
Antti Rintakoski
Managing Partner at HPP
