HPP advises a major Finnish listed company on the development of a comprehensive Group-wide intellectual property strategy covering trademarks, designs, copyright, trade secrets, domain names, supplier and private-label IP, licensing and other key IP matters. The project includes developing a business-oriented IP governance model, defining protection priorities across brands and markets, creating practical policies and decision-making processes, and aligning the company’s IP portfolio and enforcement strategy with its international growth, sourcing, private-label and digital business.
